Is your business struggling to make its presence felt online? Are you on Instagram? Engaging your followers on Instagram might be the solution to your struggle!
In this article, I will highlight how I grew the Instagram engagement for my brand and you might get a few tips that might work for you.
Be Consistent
For your Instagram engagement to grow, you should post your content regularly. People tend to remember what they see often as opposed to what they rarely see. Keep reminding people of your existence. Do not be discouraged if you post a picture and gets few likes, or upload a story that garners a few views. Use this as a lesson to do better and improve your content.
Use the Right Hashtags
Research your hashtags to know the popular ones. Choosing the right mix of hashtags will help your brand grow. When choosing a hashtag, choose one that is trendy and one specific to your industry. This helps create a professional image. Not every popular hashtag will be good for your brand.
Promote Your Instagram Content on Other Social Platforms
Once you have created content for your Instagram page, consider sharing links to the content on your other social media platforms such as Twitter and Facebook. A follower on twitter may not know you have a page on Instagram. If you leave a link to your Instagram on Twitter your followers on Twitter get to know about it and their followers as well.
Make Use of a Branded Hashtag
Creating a branded hashtag is useful in making Instagram marketing success. Start by making it short, catchy, relative and memorable. Find a way to incorporate your brand name while at it. Specific popular hashtags help direct traffic to your profile. It helps make your content easy to find.
Capitalize on All the Instagram Features
Instagram has various features you can explore from posts to stories to IGTV. It allows you to make posts and upload stories that are visible for 24 hours. IGTV has proven to be increasingly popular.
A brand can engage its followers by holding live question and answer sessions concerning its products. Brands can also pick a day to for example show how its products are used. This is not only informative but also quite engaging to followers.
Make Use of Instagram Stories Stickers
Followers love getting to know about you. They could ask for advice on general life issues to questions that help understand you as a brand better.
Instastories sticker is a useful tool in having a conversation with your followers. Forms of stickers include the quiz sticker, ask me anything, and the countdown sticker. The most used sticker is AMA (Ask Me Anything).
This tool can also help get your followers to input on what aspects of the product they like most, and what they think you could include in your product line. For example, a company that deals with hair shampoo may be encouraged to produce hair oil or treatment by their followers. Quiz stickers can be used to gauge how well followers know your products.
Enroll for Instagram Business
If as a brand you lack an Instagram business account you are missing out! The business account provides users with enhanced analytics, professional aesthetic, and access to ads. Enhanced analytics help see the gender of followers, the locale of your followers, and which posts performed best. This information is precious in improving your content to reach your target audience.
Schedule Your Posts
To increase user engagement consider scheduling posts. Apps like Later, Buffer, and Hubspot help schedule posts. Your true fans will know when to anticipate content from your brand and look out for it once it is posted or uploaded.
To know the best time to schedule your post, you will just have to try different timings and see what works best for you. Alternatively using Later can save you the trouble of trying out. If a post engages early with your audience there is a higher chance of it showing up on other users’ feeds.
For any brand looking to grow their engagement on Instagram, do not be shy in experimenting. Make use of the various features provided by Instagram. Create interesting content, make it attractive by using filters, and be consistent in posting. Do this and you will certainly experience growth for your brand.
