The consumer market is growing at a rapid pace. Thanks to the companies that are continuously rolling out various kinds of products to sate consumers’ needs and wants. Needless to say that the competition is fierce as everyone is looking to outshine the other. As a result, using the right packaging solution has become a crucial step in attracting ideal customers. Unless the shopper feels the need to hold the product closely, they won’t buy the same. But this isn’t possible without an exquisite packaging design. The same holds true for custom printed soap boxes.
Soap manufacturers, therefore, prefer to jump on the trends that are gaining popularity. So they can make the most of the opportunity and demonstrate value through their conduct. Below are some sizzling custom soap box packaging trends that are in for 2020.
Eco-Friendly Materials
It’s true that more and more businesses are embracing eco-friendly packaging materials because such initiatives are widely appreciated. But it’s time for companies to look beyond sustainable packages. Why? Well, this is an area where packaging firms like The Legacy Printing are targeting to draw in more customers. In short, companies are actively looking for alternative packaging materials that are eco-friendly and affordable. One such popular solution is Kraft or cardboard that is frequently used by soap manufacturers to carve exquisite custom soap boxes. These bespoke boxes lure customers with superior finish and amazing visual effects.
Bespoke Labeling
When you personalize something to meet your customers’ expectations, it always holds a special place. The same is the case with a custom soap box. After picking your packaging materials, you can customize it as per your liking. Don’t shy away to use hand-drawn logos or other kinds of illustrations that can be done on the packaging to make them appear more enticing.
Remember, whatever new trends may emerge, demand for the rectangular shape soap boxes will always be there as without these containers inclosing soaps won’t be possible at all.
Digital Revolution
The digital revolution has affected nearly every aspect of our lives. To your surprise, packaging companies are also influenced by this trend. As a matter of fact, suppliers are keen to implement this change as and when needed. Though a lot of big brands, retailers, and packaging suppliers adore digital printing, it isn’t an affordable solution for startups and SMEs because they lack the marketing dollars.
An ideal way out is to use offset printing and get QR codes on your product packaging. Not only this will keep your costs low but also give stiff competition to dreary packages used by your competing businesses.
Simple and Translucent
Time has passed when customers used to believe everything you would tell them. In the present day, shoppers want you to describe even the minutest of the details regarding your packaging and they will buy only when they are fully satisfied. That’s why customers prefer clean and minimalist packaging designs. For instance, using a soap box with the window is highly recommended because it allows customers to check the product inside the packing without any hassle.
Also, there is no harm in printing the key features and other important information about the product such as ingredients or possible side affect. All in all, simple and clear labeling is being greatly appreciated off late.
Easy to Open
The key purpose of every packing is to ensure the contents of the box remain well protected until they get into the hands of the consumers. But its equally important to produce packaging that provides easy access to the product, so you can prevent the negative emotions in the unboxing experience. Perhaps this is why the demand for such packaging is increasing over time.
