In this digital age, everyone needs to market their product and services to stay ahead of the competition and reach their target audience present everywhere. Digital marketing is a crucial investment for any business or firm irrespective of their domain. It was Henry Ford, who said, “ The man who stops advertising is like a man who stops a clock from saving time.” By looking at the development made in law firms in the last three decades, we can conclude that they thrive mostly on word-of-mouth advertising, some random referrals, or email marketing at best. It has become easier for law firms to target a broader set of the audience; they need to act upon it. Often law firms tend to outsource their marketing projects. Therefore, here are seven crucial questions to ask before any owner outsources their law firm :
Q1: How to measure the success rate?
Nobody wants to burn a hole in their pocket without getting a massive payout. While outsourcing law firm marketing projects, always make sure the target is set before the commencement of the project. The target audience could be in the form of clients, leads, and potential customers that the marketing team should deliver in a fixed amount of time. It is always a good idea to do online marketing for attorneys as a sub-project under the firm’s digital presence.
Q2: Do they specialize in law firm marketing?
All law firms must abide by a set of rules and regulations as a legal entity. Unknowingly violating any of those rules, solely due to the insufficiency of knowledge on the marketing team’s part would affect your firm’s credibility negatively. Outsourcing law firms marketing involves picking a team that has sufficient experience to cater to the firm’s legal needs as well as do online marketing for attorneys when needed.
Q3: How many firms or lawyers have they catered to before?
A quantifiable range of law firms always becomes a deciding factor when comparing different marketing teams for outsourcing law firm marketing projects. Online marketing for attorneys has become a trend among law firms lately as it appears to spread the transparency of their firm among their clients. Therefore, it is essential to know how many firms have worked with them in the past.
Q4: What platforms do they target?
To be able to reach their audience through any media is a sign of the right marketing agency. Whether to do online marketing for attorneys or outsourcing law firm marketing projects, you should ask the marketing agency to analyze where the majority of your target audience is present online and offline. They should have an online presence on all possible media where your clients could be current as well.
Q5: Is there a blueprint they offer to follow for your law firm?
More often than not, most marketing agencies tend to follow the same blueprint for all businesses, legal firms, and private shops as well. This is a waste of resources as they do not intend to target the right audience for your firm but randomly throw out promotions everywhere. The conversion rate is generally low because of this.
When looking at outsourcing law firm marketing or to do online marketing for attorneys, or both, what you should be looking for is a marketing agency that does proper research on your firm. For example, they should look into your previous clients, your possible client audience, and the media through which they can market your firm.
Q6: What is their track record? Testimonials and reviews.
When shortlisting marketing agencies, it is essential to carefully review all of their previous clientele, positive and negative reviews, news articles, if any, and anything at all that comes under the tab of ‘background check.’ The goal is to know precisely who you are trusting to portray your firm to the world. Outsourcing law firm marketing projects is a pivotal step for your firm, and so is online marketing for attorneys. It becomes imperative to choose a deal with high ROI.
More importantly, it is in your best interest to know how good they are at what they do. Most marketing agencies put a list of their clients and major brands on their website, and you can be sure to start from there.
Q7: How big is their team? Are there, contingencies?
Team size may seem less relevant when comparing marketing agencies. However, in case a few members of the agency decide to take a vacation, the 10-member agency would suffer while the 80-member agency will handle it professionally without any hiccups. Online marketing for attorneys and law firm SEO services may involve regular article uploads or news updates, and similar is the case while outsourcing law firm marketing projects. It is then essential to be able to count on the marketing agency to function like clockwork.