As the Covid-19 pandemic rapidly makes its way across the world, we are on high alert, trying hard to deal with this situation. Public safety and human lives, of course, are the major concern when it comes to the Coronavirus outbreak, and government agencies and businesses have responded by encouraging people to maintain social distancing.
With this outbreak, we already notice a behavioral shift, with so many people avoiding not just work, but stores, cafes, restaurants, and other public places where they might spend money. With most of the customers staying indoors, and probably online, digital marketing may be the best defense against Coronavirus for brands.
The lockdown across the world is causing major economic impacts, but one benefit that we have now, that has not been available during the past pandemics, is the internet, which has helped many businesses to continue their operation despite not being able to open their stores. The current situation has led us to analyze the scope and learn digital marketing, we must say, it is just going to be much better in the future.
While the human impact of the crisis cannot be overstated, for those that are able, lessening the economic effect through the available means could be the major difference between staying afloat or going under, and experiencing huge financial loss as a result. To help with this, we have put together a few digital marketing trends worth focusing during the Coronavirus Pandemic, which could help to increase response, and ultimately sales performance.
- Connect with your customers on Social Media during this time
All of us are dealing with the impact of the Covid-19 pandemic on our lives, no matter whether you have tested positive or not. All of us taking precautions and following safety measures. We cannot go out. We cannot meet our friends. Kids cannot go to school, we cannot go to our favorite restaurant, we cannot go for shopping. These are small conveniences but jarring, however. This is the time to show empathy to others and help others where you can. This is the time when we all must be sensitive- and not sales-oriented. However, it is a great opportunity for your brand to stand out during this time. More people are on social media, looking for updates, and trying to stay connected in an isolated country. Also, you can use your business to contribute to area-specific food banks or help the elderly with their grocery shopping. You can promote your good deeds through social media marketing which will help your brand to become popular.
- In-Person Events
You must have heard events like sporting events, community gatherings, concerts are canceled. As a result, event marketing experienced major fall-with public health officers requesting people to stay indoors. Other important cancellations include Facebook’s F8 Conference. Even, popular cultural events like Coachella and the forthcoming Tokyo Summer Olympics are canceled. So, what should marketers do in this scenario?
While cancellations at this point mean companies are eating huge costs, there may be a method hinge on digital marketing. With lesser people traveling, billboards and other kinds of off-screen advertising will not be much visible. In response to this, brands must consider reducing any kind of upcoming events, pop-ups, and off-line advertisements.
As more people will be inside their homes and spend their time with phones and laptops than ever- with less travel and in-person meeting, brands must reinvest “in-person” marketing dollars to digital marketing strategies and online ads. And think about a digital transformation in the new future.
- Ensure your Business has an Online Presence
In case you have missed noticing, more people are right now online. Search traffic has increased drastically over the past few weeks and will continue to rise. All of us are glued to our laptops and phones looking for recent updates within the community. We are looking for some entertainment and different ways to pass our time. For many, that includes doing shopping online.
Anything that is present online now will be consumed more than earlier and this good timeshare guest blogs at top high-quality guest post sites. This is the best time to be present online. You must use search engine optimization (SEO) strategies to reach the top of Google’s search engine results page (SERP). This will help your business to be easily found by your customers. This is not the time for any business to hide inside a shell and poke its head every other day to find if the sun has come out.
- Pay-per-click ads can be a smart move
With more people in front of their screens, it is a good opportunity for businesses to use PPC marketing to connect with their audiences and gain a competitive benefit. Also, it is a great chance to save money within your online marketing budget. Cost-per-click is going to decrease in the coming days, lessening the amount of money that an advertiser pays a publisher for each ad click. That gives the business an opportunity to improve that lost market share.
- Stay ahead or come in front of your competitors
SEO helps in increasing organic traffic to your site and move ahead of your competitors. You want to be on the first page of the Google search results so that when your customers look for a certain keyword, they end up finding your brand. Reaching the top of the SERPs takes time. For this, you must follow a few strategic optimization strategies. If you do not optimize your site and content regularly, you will lose ground in the search engine results and this fall could cost your business a loss of thousands of dollars.
- Segment Audiences
To market to your customers effectively, you must create personas that define who they are and what they might require from your business. Many companies have several customer personas that they interact with daily. So, you must break them into different groups and dig into each one of them. You should not just think of demographic info. Include the issues that your customers may be facing. For instance, some of your customers may be more cost-conscious because of job loss. Or you may deal with businesses in the markets that are struggling hard to stay relevant in the current situation.
- Prepare your business for the bounce-back flow
As we discussed earlier, the coronavirus outbreak must fade after a few months. That is when normalcy will return, and the spending habits of the customers will stabilize. You must remember that SEO for business is a long-term strategy. What you do now for your SEO campaign will affect your organic search traffic after two months from now. Stopping your SEO campaign now could have a detrimental effect on your revenue after two months from now when the coronavirus will become a distant memory for us.
We have reduced traveling. When we do leave our home, we look for nearby destinations for supplies and services. So, you must ensure that your business is using local SEO strategies to optimize your site from “near me” searches. Your customers residing in your geo region must be able to find your brand easily.
A method to boost your local SEO during this pandemic is to not forget the importance of adding reviews. During this time, online reputation management is as significant as ever because it is a great time to connect with your target customers during this chaos. To offer the right product or service for people during this stressful time like present-when they require it most during this pandemic- is expected to be rewarded with a positive review.