Corporate events have very high stakes involved in businesses. Thus, their preparation and organization need thorough and detailed attention on the part of the event owners. While any event owner himself can only brainstorm a creative idea and think in terms of business benefits.
The execution of event concept, with adequate coordination and control, timely and healthy culmination, and closeout requires professional expertise. To successfully achieve the business objectives of a corporate event, you must take an expert in the loop as early in the process as possible.
This article aims to introduce you the five C’s namely, concept, coordination, control, culmination and closeout
Five C’s integral to corporate event planning and management
Events in the corporate world usually serve as marketing tools for a business. The marketing benefits resulting from corporate events have both internal and external implications. Thus, companies in major corporate hubs all over the world prefer to seek professional event planning services.
To ensure the successful implementation of your set of ideas, you can seek the help of corporate event management companies in Dubai and maximize the marketing potential of your event. The following are the five C’s which serve as the key elements to constitute an event’s planning and organization.
When you are conceptualizing an event, you need to be fully conscious of the reason you are planning the event. Determine the purpose of your corporate event. Figure out the primary goal. It may be to spread awareness on a subject or to recognize and appreciate the achievements of your employees. Since the very beginning of the planning of the event, clarity on the primary goal of the event will help in moving towards the next steps.
Similarly, you need to be very specific on the ‘who,’ ‘what’ and ‘where’ of the event. The “who” part means the major stakeholders and the target audience of your event. The ‘what’ and ‘where,’ then, must align with the ‘who’ and ‘why’ of your event. All of these specifics help shape your event concept.
Event Coordination is a crucial part of the planning phase of your event. Coordination involves deciding on a theme, outlining the event budget, adjusting and aligning the timelines as well as reservation of event venue.
It also involves the planning of the event menu, keynote speakers, equipment and facilities arrangement for the audiences, and coordination of transport and procurement of all the required amenities. Management of every detail of the event after crafting the Concept is a part of coordination.
Once you have crafted and laid the scope of your event out, you need to put in place event control. Event control involves a comparison of work progress with the event plan. It will keep the resources in check along with the scheduled work. As a result of this comparison and monitoring, event control allows you to make adjustments to the event plan and execution.
Critical considerations while making those adjustments are the feasibility of activity, and its execution or budgetary constraints. Sometimes conflicts arise while an event is under planning or arrangement. Event control enables you to deal with those conflicts with ease and manage relationships with key stakeholders, including vendors and suppliers.
In every event planning process, the effectiveness of a plan comes down to the point of culmination. This point is where you see how the planning and coordination of the elements of your event play out. The culmination is the result of the event day.
The activities which you can count in the culmination of the project include but are not confined to event team management, frontline management, back end management, supplier and vendor coordination, security, and crowd control. The attendee experience on the event day will tell how well the execution has taken place.
Once the event has occurred, you must seek the feedback of your audiences. When the event has already happened, and on the surface, the key target audience has approved of the event experience, you need to observe some post-event activities.
These activities include reviews, reports, evaluation, and consequent awards and recognition for the team members that have been active in the event planning process.
Feeling informed on the event planning elements?
Unless you are well informed on the subject, you cannot pay attention to the essential details pertaining to it. If you are thinking of making your next corporate event a success, you will need the services of one of the professional event and exhibition companies in Dubai such as mavenlabsdubai.com to cover all aspects of planning in execution.
But the focal person who will be in charge of dealing with the event management professional needs to be aware of all the elements of the planning process. This awareness will help him/her coordinate with the event managers and pay attention to all parts of the event.
Thus, a thorough understanding of what each of the five C’s, i.e., Concept, coordination, control, culmination, and closeout entail, is important for event owners like you. Do not ignore the importance of any one of these!